Watch IKEA’s Logo Transform Into a Sleek Scandinavian Chair!

{
  "description": "Ultra-clean, Scandinavian interior: seamless matte-white ceiling, pale-blue wall with 10 % texture, wide-plank pale-oak floor reflecting soft key light. Frame opens on a floating 3-D IKEA word-mark (bold Futura, black) and the oval logotype (IKEA blue #0051BA, yellow #FFDA00) centered at eye level. The logo gently rotates 10° on Y-axis, then suddenly flattens into a 1 mm-thin blueprint sheet that drifts downward like a falling leaf. Mid-descent the sheet pauses 40 cm above the floor and snaps into a perfectly scaled 1:1 chair technical drawing. Lines glow faintly, then individual parts extrude upward: seat panel, backrest, legs, stretchers, screws. Each part is still 2-D at first, then folds 90° into 3-D with origami precision. A subtle magnetic grid guides every motion: legs click into mortises, dowels slide home, screws self-drive with micro-torque clicks. In 4 seconds the chair is fully assembled, hovering 2 cm off the ground, perfectly square. Finally the chair lowers and glides 30 cm backward to its resting spot, aligned with an invisible floor grid.",
  "style": "Minimalist, modular, Scandinavian hygge-meets-tech. Soft shadows only, no harsh contrast. Color palette: white, pale blue, natural oak, black text accents. Microscopic lens flares on metal hardware edges.",
  "camera": "1) 2-second static top-down establishing shot (90° tilt) looking straight onto the floor/wall corner; 2) smooth 6-second tilt down to eye level (0°) synchronized with logo flattening; 3) 0.5-second lock-off as blueprint lands; 4) ultra-slow 120 fps macro dolly-in to 15 cm from chair during final self-assembly; 5) subtle 5 cm push-in once chair is seated.",
  "lighting": "Softbox key at 45° camera left, 5600 K, diffused through 1-stop silk. Fill from large white bounce opposite. Thin rim light (3200 K) along floor edge for warmth, barely 5 % intensity. Micro-highlight LEDs on screw heads for sparkle.",
  "environment": "Room depth 4 m × 3 m. Back wall matte pale-blue; side wall cropped to white. Floor planks 120 mm wide, oiled matte. Zero props except faint 5 % grid shadow on floor suggesting modular system.",
  "elements": [
    "IKEA logo (3-D version with subtle emboss, then 2-D blueprint lines)",
    "flat-pack unfold (parts extrude, fold, and snap)",
    "chair self-assembly (Nordic oak veneer, black metal screws, rounded edges)",
    "invisible magnetic alignment grid (visualized only by glow dots at connection points)",
    "micro-close-up insert of screw threading itself into pre-drilled hole"
  ],
  "motion": {
    "type": "logo-to-object morph",
    "details": "logo rotation → flatten → blueprint sheet → extrusion of 6 parts → fold-up → snap-fit → levitation → glide to final position"
  },
  "ending": "Chair settles with a soft felt-pad thud. Camera lingers 1 second; gentle fade to white.",
  "audio": {
    "voice_over": "none",
    "music": "light marimba motif in 3/4 (120 bpm), playful pizzicato strings doubling at assembly climax, airy reverb tail matching room size",
    "sfx": "soft paper flutter, cardboard unfold, wooden dowel slide (friction tone), metallic micro-clicks (Allen key torque), final felt glide on oak"
  },
  "text_overlay": "none",
  "format": "16:9 UHD 8K",
  "keywords": [
    "IKEA",
    "chair",
    "flat-pack",
    "modular design",
    "self-assembly",
    "Scandinavian minimalism"
  ]
}